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Salesforce Marketing-Cloud-Administrator Latest Braindumps Ebook - Dumps Marketing-Cloud-Administrator Questions

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q119-Q124):

NEW QUESTION # 119
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Single Sign on Authentication
B. Field Level Encryption
C. Advanced Audit Trail
D. IP Whitelisting

Answer: D

NEW QUESTION # 120
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
B. Configure the business unit data retention setting to 12 months
C. Configure the Enterprise wide default retention to one year
D. Set inactive data to be automatically cleared after one year, but is recoverable

Answer: A

NEW QUESTION # 121
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Single Sign on Authentication
B. Field Level Encryption
C. Advanced Audit Trail
D. IP Whitelisting

Answer: D

Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
* Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using
* encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
* Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
* Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.

NEW QUESTION # 122
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Answer: B

Explanation:
To effectively set up a welcome journey leveraging customer data across multiple data extensions in Contact Builder:
* Single Attribute Group: Create one cohesive Attribute Group that interlinks Customers to Contacts, Orders to Customers, and Products to Orders. This setup ensures a streamlined data flow and relational integrity, crucial for targeting and personalization within the journey.
* Data Relationships: This configuration facilitates the use of data across different stages of customer interaction-from acquisition through orders to product preferences-enabling more personalized journey experiences.

NEW QUESTION # 123
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Update data extension object level permissions
B. Create separate folders and add permissions
C. Create a shared data extension
D. Create a new business unit

Answer: C

NEW QUESTION # 124
......

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